Hi, I’m Veronica.
Unlike many financial experts, I don’t have a “I was terrible with money and riddled with debt, and now I want you to know what I wish I knew” kind of story.
Maybe it’s my sun and Venus in Capricorn, but I’ve always been good with money.
When I was 11, a neighbor hired me to be her mother’s helper after school.
“I told myself that whatever I make, I’ll save half, and the other half, I can do whatever I want with.”
Word got around that I was a reliable babysitter, and not long, I was making a ton of money for a kid!
Can you tell I was a 90s child? 🤣
One day, I was putting half my money into the box I’d been putting my savings into, and I had no more room for my cash.
I took the wad of cash I had into my parents’ room and said, ““Umm, Mom? Should I open a bank account or something?”
Her eyes almost jumped out of her head! She knew I’d been babysitting of course, but had no idea I’d actually be saving a lot of money.
Since then, I’ve been obsessed with optimizing money.
I opened a 401k the first day of my first job and I read all the Suze Orman books I could find.hatever I make, I’ll save half, and the other half, I can do whatever I want with.
Hi, I’m Veronica.
This is from my first photoshoot from my business. I was so stressed about money, I returned this dress right after the shoot!
Each time I spent money, even on essentials like gas so I could get to the yoga class I had to teach, the guilt and anxiety overwhelmed me with,
"Can I afford this?!"
Aside from the anxiety, ignoring my money had real consequences: I didn't realize my health insurance wasn't on autopay, and I got dropped… just before I had major health issues that year.
That year was tough, but it taught me this:
Running your money well is about more than just understanding budgeting, investing, and index funds.
Yes - that's a part of it, but money is a multi-layered topic: emotions, beliefs, privilege, and politics.
To run your money well and have it go from being the #1 stressor in your life to the #1 tool to create the life and world you want, you must approach money holistically.
That's my goal, and I'm so glad you're here to tackle this with me.
I was "bad" with money only when I started my business in 2015. I had saved a good bit of money during my previous jobs. But I went cold turkey into my new business with only a few hundred dollars coming each month from the yoga classes I taught.
My fear and scarcity mindset kicked into overdrive. To be clear, even though it was a stressful time, I always had safety nets from my live-in boyfriend (now my husband!) and my parents.
Still, my insides felt like they ate away at me every time I logged into my Mint account, so I just stopped.
Ignoring the problem didn't make it go away. Instead, it made the guilt and stress crippling.
My Creds…
I received degrees from the University of North Carolina – Chapel Hill in International Studies and Social and Economic Justice and a Master’s from Hebrew University in Jerusalem. Much of my research was about the disparity in social services between Jewish and Palestinian residents of Jerusalem.
I’m also a certified Financial Wellness Consultant through the National Financial Educators Council.
I’m excited to use my knowledge in personal finance, coaching, and social and economic systems that keep many women from the wealth they deserve.
Ready to catapult your finances forward?
Book a Run Your Money Session with me. Your investment can save or earn you hundreds if not thousands of dollars.
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